What is Schema?
Schema is a markup language used to create structured data about an article. It is effortless to read and can also be generated automatically by most websites.
There are many use cases of Schema:
- Schema can be used to teach a machine about words and their relationship to objects in the world. Schema is typically structured like this:
- Schema is the underlying structure that provides both meaning and context to texts. It can be said that Schema is what separates text from text.
- Schema is an important part of content marketing. When successfully implemented, this tool can improve SEO and lead to more traffic. All it takes is a little creativity and some solid research to reap the benefits for your business.
Search engine optimization (SEO) is the process of affecting the ranking of a website or a web page in a search engine’s unpaid results—often referred to as “natural”, “organic”, or “earned” results. One way to achieve this goal is by including one or more keywords that are related to the content of the page, within an HTML element known as the ‘meta tag.’
How to Write Schema Code in HTML
Schema code is a markup language from the Web Ontology Language family, an application of Semantic HTML.
In order to create a schema-compliant web page, you’ll need to create an HTML5 document and add in some tags that will tell browsers how the data on the page should be interpreted.
It is not recommended to use tags in an HTML document unless they are needed for semantic meaning. For example, if you have a website with a contact form on it, you may want to add in the “contact” tag so browsers can show a form button.
The most important thing about schema code is that it gives context and meaning to data on your web page. This will make it easier for search engines and other applications to interpret any information on your website.
Nowadays, you can’t ignore the importance of SEO. Google algorithms are moving towards a more sophisticated and complex system which is continuously updated and changed. At the same time, we see a rise in the use of schema markup as well as Google’s own knowledge graph that contribute to the context-rich search results.
Examples of Successful Websites Using Schema Markup
Schema markup is a set of defined tags and annotations used to tell search engines and other applications about the semantic meaning of content.
This schema markup can be used to improve the quality of search results, enable rich snippets, and integrate with other types of markup languages.
The following are some examples of successful websites that use Schema:
- Amazon: Amazon uses schema.org vocabulary in order to provide an accurate description of each product on their website. They use microdata markup for e-commerce products, which can be read by Google Shopping via Google’s Rich Product Listing Ads (RLSA).
- YouTube: YouTube uses Schema to add titles and descriptions to videos on their website. YouTube also uses Schema.org terms for each video embedded on webpages outside YouTube
Schema markup is an HTML tag or set of tags used to provide additional context to search engine crawlers so that the crawlers are able to extract information from the page.
Examples of Schema in HTML
Schema is a standardized markup language that helps webpages to describe their content.
It can help improve the discoverability and indexing of webpages in the major search engines like Google and Bing. It also improves the user experience by providing rich snippets and previews in SERP (search engine results pages). Websites use Schema to tell search engines about the type of content, its geographic relevance, how recent it is, etc.
Some of the most popular examples of Schema are:
Conclusion – Why You Should Start Using Schema Markup Today to Optimize Your Site For SEO
We started out with a short introduction to what Schema Markup is and why you should start using it today. And we wrapped up the article by giving you an overview of the benefits of Schema Markup and how to implement it. Now what are you waiting for? Go out there and start optimizing your site for SEO!
