Search engine optimization (SEO) is the process of affecting the ranking of a website or a web page in a search engine’s unpaid results\u2014often referred to as “natural”, “organic”, or “earned” results. One way to achieve this goal is by including one or more keywords that are related to the content of the page, within an HTML element known as the ‘meta tag.’<\/p>\n\n\n\n
How to Write Schema Code in HTML<\/h2>\n\n\n\n
Schema code is a markup language from the Web Ontology Language family, an application of Semantic HTML.<\/p>\n\n\n\n
In order to create a schema-compliant web page, you\u2019ll need to create an HTML5 document and add in some tags that will tell browsers how the data on the page should be interpreted.<\/p>\n\n\n\n
It is not recommended to use tags in an HTML document unless they are needed for semantic meaning. For example, if you have a website with a contact form on it, you may want to add in the “contact” tag so browsers can show a form button.<\/p>\n\n\n
![\"the](\"https:\/\/mtc-site.local\/wp-content\/uploads\/2023\/02\/Schema-Blog-Post-1024x538-1.webp\")
<\/figure><\/div>\n\n\nThe most important thing about schema code is that it gives context and meaning to data on your web page. This will make it easier for search engines and other applications to interpret any information on your website.<\/p>\n\n\n\n
Nowadays, you can’t ignore the importance of SEO. Google algorithms are moving towards a more sophisticated and complex system which is continuously updated and changed. At the same time, we see a rise in the use of schema markup as well as Google’s own knowledge graph that contribute to the context-rich search results.<\/p>\n\n\n\n
Examples of Successful Websites Using Schema Markup<\/h2>\n\n\n\n
Schema markup is a set of defined tags and annotations used to tell search engines and other applications about the semantic meaning of content.<\/p>\n\n\n\n
This schema markup can be used to improve the quality of search results, enable rich snippets, and integrate with other types of markup languages.<\/p>\n\n\n\n
The following are some examples of successful websites that use Schema:<\/p>\n\n\n\n
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- Amazon: Amazon uses schema.org<\/a> vocabulary in order to provide an accurate description of each product on their website. They use microdata markup for e-commerce products, which can be read by Google Shopping via Google\u2019s Rich Product Listing Ads (RLSA).<\/li>\n\n\n\n
- YouTube: YouTube uses Schema to add titles and descriptions to videos on their website. YouTube also uses Schema.org terms for each video embedded on webpages outside YouTube<\/li>\n<\/ul>\n\n\n\n
Schema markup is an HTML tag or set of tags used to provide additional context to search engine crawlers so that the crawlers are able to extract information from the page.<\/p>\n\n\n\n
Examples of Schema in HTML<\/h2>\n\n\n\n
Schema is a standardized markup language that helps webpages to describe their content.<\/p>\n\n\n\n
It can help improve the discoverability and indexing of webpages in the major search engines like Google<\/a> and Bing<\/a>. It also improves the user experience by providing rich snippets and previews in SERP (search engine results pages). Websites use Schema to tell search engines about the type of content, its geographic relevance, how recent it is, etc.<\/p>\n\n\n
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<\/figure><\/div>\n\n\nSome of the most popular examples of Schema are:<\/p>\n\n\n\n
- YouTube: YouTube uses Schema to add titles and descriptions to videos on their website. YouTube also uses Schema.org terms for each video embedded on webpages outside YouTube<\/li>\n<\/ul>\n\n\n\n